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MILANO CORTINA 2026 - Logo Futura

The unveiling of the logo for the Milan Cortina 2026 Winter Olympics unfolds through

three distinct storylines, each featuring notable figures: musician Alessandro Martire,

young ice skaters Noemi Tali and Stefano Frasca and Olympic champion Deborah Compagnoni.

Through their compelling narratives, the essence of unity, talent, and anticipation for this monumental event is vividly portrayed, intertwining art and sport.

The creation of this promo posed numerous logistical challenges due to the extreme conditions

in which many of the showcased situations are set: from transporting a piano to high altitudes to filming the agility of the athletes. In the following clips, viewers can get a behind-the-scenes look at the entire process that led to the realization of this ambitious video.

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